The Counter

The Kitchen Edit

The Kitchen Edit

Kitchen gear that earns its counter space.

Hand-picked kitchen gear that earns its counter space. We test, we cut, we recommend only what's worth it.

Editor's letter

“A friend asked us why we'd start another kitchen review site when the internet already has too many. The honest answer: most of them aren't very good. They're long, hedged, and written by people trying to rank for fifty keywords at once.”

“We're trying for the opposite — one short, opinionated pick a week. The version of a recommendation we'd actually want to read.”

— The Counter Editors · Read our story →

The Counter principles

A small list of opinionated picks beats a long list of safe ones.

01

Curation, not coverage

One pick a week, maybe two. We'd rather skip a category than recommend something we wouldn't put on our own counter.

02

Always three alternatives

Budget, mid-tier, premium. Same comparison table on every page so you can verify the call yourself before clicking out.

03

Trade-offs in plain sight

We name who each product is wrong for. If you bake twice a year, we'll tell you to skip the $400 mixer and pick the $150.

Recently reviewed

More picks our editors tested this season.

All-Clad HA1® Ceramic Nonstick, Frying Pan Set 8.5 and 10.5 Inch - Oven Safe up to 450° & Compatible with All Stovetops (Gas, Electric & Induction), Light Grey

Editor's pick

All-Clad HA1® Ceramic Nonstick, Frying Pan Set 8.5 and 10.5 Inch - Oven Safe up to 450° & Compatible with All Stovetops (Gas, Electric & Induction), Light Grey

Two everyday skillets with a ceramic-reinforced nonstick coating that handles eggs at breakfast and a seared chicken thigh at dinner.

KitchenAid Compact 8 Cup Grain and Rice Cooker with Automatic Sensing and Integrated Scale, KGC2154, Black Matte

Editor's pick

KitchenAid Compact 8 Cup Grain and Rice Cooker with Automatic Sensing and Integrated Scale, KGC2154, Black Matte

Weigh, sense, and cook eight cups of rice or grains in one countertop appliance — no measuring cups or guesswork required.

Juicer Machines,Fretta Cold Press Juicer Machines with Wide Mouth Feed Chute,Fit Whole Fruits & Vegetables,Easy to Clean Compact Juicer,Black

Editor's pick

Juicer Machines,Fretta Cold Press Juicer Machines with Wide Mouth Feed Chute,Fit Whole Fruits & Vegetables,Easy to Clean Compact Juicer,Black

A whole-apple-friendly cold press juicer that skips the prep work and pulls clean juice from soft and hard produce in a compact footprint.

Vsitoo S5 Pro 25oz AI Auto-Sensing Self Heating Coffee Mug with Touch Screen Display, Heated Tumbler Cordless Rechargeable 120-150℉, 3-Temp Mug Warmer, Gift for Women Men -Black

Editor's pick

Vsitoo S5 Pro 25oz AI Auto-Sensing Self Heating Coffee Mug with Touch Screen Display, Heated Tumbler Cordless Rechargeable 120-150℉, 3-Temp Mug Warmer, Gift for Women Men -Black

If your coffee goes cold before you finish the morning email triage, this 25oz heated tumbler holds it at drinking temperature for hours, untethered.

Lodge Pre-Seasoned Cast Iron Grill Press with Cool-Grip Spiral Handle, 4.5 x 6.75 Inch

Editor's pick

Lodge Pre-Seasoned Cast Iron Grill Press with Cool-Grip Spiral Handle, 4.5 x 6.75 Inch

Press a steak flat against the pan and you get edge-to-edge crust — not a seared center ringed by pale, untouched meat.

Sondiko Grill & Cooking Torch L8010 for Searing Steak, Sous Vide & BBQ (Propane Tank Not Included)

Editor's pick

Sondiko Grill & Cooking Torch L8010 for Searing Steak, Sous Vide & BBQ (Propane Tank Not Included)

Finish a sous-vide or reverse-seared steak with a hard, blistered crust in fifteen seconds — without smoking up the kitchen or overcooking the inside.

Friday morning

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